The re-opening of a legend

Once a famous hangout of the swinging 60’s in London. The Scotch of St James has been remade and reopened to create a few more stories like the one when Jimi Hendrix played his first UK gig there.

The famous Tartan interiors and stags head and swords that once adorned the walls are back in place in the beautifully design space. These are represented in the new logotype we created for them. The classic request of a traditionally modern logo we kept the crest by the books and mixed it up with the modern Scotch typography beneath.

TheScotch TheScotch2


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