Jeff Beck, continued to ignore the mainstream and push boundaries as his first album in seven years “Emotion & Commotion” added two more Grammy’s to his collection.
The original concept was born from an email from Jeff himself with an attached picture of a colourful bird perched on a spoon. His thought of “something like this but with an eagle and a strat” was admitted to be “a bit tacky but effective”, and left me thinking quite simply, ‘How the hell am I going to make this work?’ So we embraced it and set out to create a design that was as dramatic and iconic as Jeff himself. The powerful bald eagle clutching his weapon of choice and looking like something out of the 70’s it got people talking – some loving it, some hating it. My favourite comment being ‘It would look great spray painted on the ass of my leather pants.”